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For any inquiries please fill out the form below or send us an email here at anthony@sellmark.com.au

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FAQ

At Sellmark Group, we understand that growing a business—especially in the fast-paced FMCG sector—can raise many questions. Whether you’re a startup founder, an established brand, or exploring private label or social enterprise opportunities, this FAQ section is here to give you quick, clear answers about how we work and how we can help.

If you have a question that’s not listed here, feel free to get in touch—we’re always happy to help.

Anthony Harb is the Founder and Managing Director of Sellmark Group. With over 30 years of experience in the FMCG industry, he has a strong background in strategic management, sales, and marketing.

Sellmark Group is a Sydney-based business specializing in helping FMCG brands grow through services such as business planning, product development, marketing, and distribution across the Australasian region.

Sellmark primarily focuses on FMCG (Fast-Moving Consumer Goods), including food, beverages, personal care products, and private label development.

 

Anthony has supported both startup and established brands, including Sofiesse, Excel Facial Tissues, Cocofiji, Bilpin Apple Juice, and Pam Pam buns, among others. He has also guided several social enterprise projects and product launches.

Services include Business Planning & Strategy, Business Scaling to Profitability, Food R&D, Minimum Viable Product (MVP) Evaluation, Private Label Development, Marketing, Production, Distribution, and Social Enterprise Development.

Yes. Sellmark helps assess your MVP, refine your product, and guide you through everything from strategic planning to full-scale production and distribution.

 

While based in Sydney, Sellmark combines a strong understanding of the Australian market with global insights, making it capable of supporting both local and international brands.

With over 30 years of experience, including key roles in launching brands like Quilton and Supercoat Pet Food, Anthony brings hands-on knowledge, strategic thinking, and deep industry connections.